Argo
Animated, video edited, and built these unique rich media and mobile banner ads for Warner Bros’ Oscar-winning film, Argo.
CLIENT
Warner Bros.
ROLE
- Animation
- Concept
- Design
- Development
- Video Editing
Shredding the Truth
A key visual element of Argo’s print campaign was shredded paper, symbolizing secrecy, deception, and classified intelligence. Our team entirely developed a custom shredding animation through ActionScript to extend this theme into the digital space, aligning with the film’s tense, high-stakes aesthetic.
This animation became the signature motion element across the entire domestic and international campaigns, reinforcing the film’s atmosphere of urgency and covert operations while maintaining a cohesive visual identity.