Father's Day Skybox
To help promote their products on Father's Day, Duluth Trading Company asked us to design their Skybox placement on CBS Sports.
For Fathers
Duluth wanted to spotlight three distinct “dad types”—the Impeccable Pop Shop, the Tough as Nails Dad, and the Grill Godfather—each with their unique interests and styles. To help families find the perfect gift for these fathers, we developed an interactive unit that provides tailored gift ideas, making the shopping experience fun and intuitive for wives, sons, and daughters alike.
Flexible Approach
To reach beyond just desktop users, my team and I modified the design for tablet and mobile devices, creating a responsive experience that engages customers seamlessly, regardless of where they shop.