Father's Day Skybox
To help promote their products on Father's Day, Duluth Trading Company asked us to design their Skybox placement on CBS Sports.
For Fathers
Duluth wanted to highlight three dad types: Impeccable Pop Shop, Tough as Nails Dad, and the Grill Godfather. Each one is unique and likes different things. So, we created this unit to give wives, sons, and/or daughters an idea of what to give these kinds of fathers.
Flexible Approach
To reach an audience past desktop users, the team and I also designed these tablet and phone sizes.