Near
Uber Media, under their new moniker "Near," asked the team to create this series of high-impact animations to showcase Near as the world's largest source of intelligence on people, places, and products. These are some ads the team and I created for Retail, MarCom, Commercial Real Estate, and Tourism that ran on Bloomberg and The Wall Street Journal.
CLIENT
Near
ROLE
- Creative
- Content Creation
- Banner Development
A Mosaic of Data
As the world’s largest intelligence source on people, places, and products, Near’s power lies in transforming complex data into meaningful insights. To visually represent this idea, we crafted an individual composed of a dynamic mosaic of symbols and icons—each element representing a fragment of data that, when combined, forms a complete identity.
A Mosaic of People, Places, and Products
We expanded on the mosaic aesthetic by introducing a dynamic animation that rapidly cycles through images representing people, places, and products. This seamless motion mirrors how Near’s data intelligence continuously updates and evolves, putting together countless data points to form a more transparent, more complete picture of the world.
The animation reinforces Near’s ability to create an ever-changing narrative that reflects the interconnected nature of data.
