The Adjustment Bureau
The team and I built these unique rich media and banner ads for Universal's The Adjustment Bureau.
CLIENT
Universal Pictures
ROLE
- Animation
- Concept
- Design
- Development
- Video Editing
Word Games
This project began with a thorough exploration of wordplay and visual storytelling. We created two distinct concepts in which letters and words were scrambled and then reassembled on the title cards of the advertisement. This dynamic effect highlighted the film’s themes of fate, control, and the influence of unseen forces, resulting in an engaging visual puzzle that would captivate the audience's attention.
Life Adjusted
In the world of The Adjustment Bureau, the Bureau can come at your fast. Through the animation, we wanted to pinpoint moments when the Bureau would strike, and at that moment, we would show the taglines of the film set in the style of the poster. The clips would then continue on signifying the continuation of your life as the Bureau has planned.