The American
To promote The American, we designed and built this rich media pushdown to give users a taste of what it's like to be a sniper working in an Italian town.
CLIENT
Focus Features
ROLE
- Animation
- Concept
- Creative
- Development
Art Direction
Using the striking vintage branding of the key art, we created an animation implementing the orange and halftone pattern to enrich the title cards of the progressive ad units.
Become a Sniper
For the user-initiated pushdown, we visualize what it would be like to be George Clooney in this Italian town. As the user hovers over the different pushdown buttons, the sniper scope changes its magnification range to zoom in and out of the small mountain town.