The World's End
Together with Focus Features, we helped promote the studio's biggest film to date, Edgar Wright's The World's End.
CLIENT
Focus Features
ROLE
- Animation
- Design
- Development
- Video Editing
Playing with Signs
The World’s End sign became a central visual anchor for the campaign. It was a recognizable symbol and an entry point into the film’s apocalyptic energy. We combined the sign with a looping fire animation to bring the sign to life.
Additionally, we crafted rich media transitions that seamlessly zoomed in and out from the user’s perspective, creating a more immersive and dynamic experience. These elements worked together to pull viewers directly into the world of the film.